As the owner of a medical practice, you’re more than a doctor, you’re a business operator.
However, while you are an expert in your chosen field, those years of medical training probably didn’t teach you much about running your own show from an entrepreneurial perspective.
For businesses of all sizes, a constant stream of clients is the key to success. In the medical world, with marketing and advertising opportunities being limited, it can be difficult to reach new people. This is why getting referrals is essential if you want your clinic doors to stay open for the long term.
Having worked with health professionals for many years and watched them struggle to stay afloat, these are some of the key errors I have witnessed when it comes to getting referrals and building your client base as a doctor or practice manager: